To conclude what I've been writing on why in my opinion many businesses hardly make it past the first generation let me share my experience like I promised to. A few years back I was approached by someone through a close friend to come and help start a diagnostic centre. The owner was a civil servant who worked in one of the Teaching Hospitals in the country. After asking some questions and all, I agreed to give my off days at work to come to the centre to offer my services and help oversee the runnings of the place. So we began, the location was very good and strategic, great facility. Good working environment. The admin staff who happened to be a relative of the MD was quite cooperative and easy to work with. We would sit and brain storm and I would give some ideas on how we could do things better. Gradually things began to pick up and we were having patients visit the facility and feedbacks were good. Then a 'marketer' was brought in to help